Internal Communication
Utilising internal communication to drive organisational strategy and boost business performance
Two-day connected forum and workshops
22 - 24 February 2010
Rydges Melbourne
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For more information please contact Ark Group Australia on
aga@arkgroupasia.com or call 1300 550 662
Today the internal communication function focuses primarily on developing calculated strategies and gaining the necessary buy-in to infuse communication initiatives into the entire organisation.
It is crucial to demonstrate how internal communication supports the delivery of business objectives, so communicators can add value through their work as change catalysts and effectively deliver messages via a range of communication tools, techniques and channels.
Once recognition is in place, internal communicators can improve the communication framework by focusing on obstacles such as measurement and delivering tangible results, engaging stakeholders, using new media and collaborative tools to enhance communication receptiveness and effectively communicating internally during times of transition.
Ark Group’s internal communication forum will integrate practical case studies, interactive sessions and workshops to provide you with insights on how to:
- Measure the effectiveness of internal communication and enhance value perceptions
- Work closely with management to gain ultimate support
- Collaborate with other business units to develop an integrated approach to internal communication
- Utilise tools and techniques such as social media, intranets and communities of practice
- Work as a change agent and developing communication initiatives for transitional periods
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