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Turning Smartphone Apps into a Marketing Tool

31 January 2012
Sebel Surry Hills, Sydney, Australia

Supported by:

ACS Members can claim 6 CPD Hours per day by attending this event. Once the event has concluded, go to My CPD Log and submit this event.

For exhibition and sponsorship
opportunities please contact:

aga@arkgroupasia.com
or call +61 1300 550 662

According to recent statistics, it is highly likely that you own a smartphone and if you do not you will in the next 18 months. It is also highly probable that you use that smartphone to shop and access information on services.

We are reaching a time where it will be unthinkable for most companies and organisations to not have their own smartphone app. In a matter of just a couple of years it has become an integral part of the marketing mix.

But is having an app in line with the company's overall strategy? What information do your customers want? What kind of information would your app provide? How would you measure the ROI of the app? How could you ensure the quality of the
data capture?

This workshop will show you what the marketing benefits of launching a smartphone app are, and what you need to do to ensure that your app is a success.

During the day you will gain:

* An insight into what we mean by 'mobile business' and its impact on business practices

* An understanding of the social dynamics enabled by the mobile environment

* Internal and external use cases for mobile apps in companies

* Thoughts on the integration of mobile apps into key processes and the transformations these can bring to the company

* Views on how to manage the strategic introduction and KPIs of mobile apps