Interactive Communication for the Transport Industry
Social Media - Change - Engagement - Strategy
10-11 July 2012, The Sebel Surry Hills Sydney

One-Day Connected Forum

Featuring one Post -Forum Workshop:
Strategic social media implementation: Improving service to and engagement with staff, partners
and clients

Facilitated by:
L ance Scoular, The Savvy Navigator, Key Directions

LinkedIn Group:
Transport Communication

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In the high pressure, fast-paced and deadline driven transport industry, an effective and consistent communication strategy is vital to ensure your organisation operates cohesively and delivers services on
schedule. Communication professionals in the transport industry face the unique challenges of communicating across geographical barriers with a diverse, dispersed workforce, managing media and
community relations, maintaining communication with customers during interruptions and crises, and getting buy-in on new initiatives and major organisational change. A successful integrated communication strategy can improve employee engagement, increase productivity and profits, build public image and reputation and effectively utilise newly developed communication technology.

At this one-day forum, delegates will have the opportunity to hear practical case studies from communication professionals within the transport industry on how to overcome these challenges and develop a unified, effective communication strategy for their organisation.

Delegates will learn about:

• Integrating social media into your communication strategy
• Communicating effectively with a diverse and
  dispersed workforce
• Managing the media and engaging the community on
  major initiatives and service interruptions

Supported by:-