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The Corporate Communication Compass
Navigating the right direction for your organisation with effective communication
21 - 22 August 2012, Rydges Melbourne

One-Day Connected Forum

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Featuring one PRE -Forum Workshop:
Say Hello to Corporate Communication
Facilitated by: Rachael Edginton, Director, PLUM Communication

 

Expert panel of speakers:
CPA Australia
Australian Taxation Office
Snowy Hydro Limited
John Holland Group
Australian Uranium Association
City of Darebin
Murdoch Childrens Research Institute
Influenza Specialist Group
Kelly Strategic Influence

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Corporate communication professionals are responsible for a vast organisational territory, covering everything from external and internal communications, social media strategy and media relations, to branding, change management and community engagement. To successfully support their organisation, communication professionals must stay abreast of all of these responsibilities to create and maintain a cohesive communication strategy.

This one day forum brings together practical, real world case studies on the most pertinent issues in corporate communication. Experienced professionals from a broad range of industries will discuss what’s worked, what hasn’t and the lessons learned, equipping delegates with the skills and know-how to implement successful communication strategies in their own organisation. Delegates will learn about:

Delegates will learn about:

  • Building community engagement into your communications strategy
  • Communicating effectively with the media and responding to negative coverage
  • Integrating social media into a change-resistant environment and promoting acceptance
  • Developing your organisational brand and promoting a positive image


 
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