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Read Top 10 Social Media Competencies for Librarians…

One-Day Workshop
Using social media tools for libraries


27 February 2013, Citigate Central, Sydney

Standard Pricing:  $995 + GST

Registration and refreshments 9.00am
Workshop starts: 9.30 am
Workshop ends: 4.00 pm

Facilitated by: Nathan Turner, e-Resources Librarian, Parramatta City Library

Feedback from Nathan Turner's previous workshops
"Brilliant! Just what I was hoping for, and now I’m all inspired and ready to launch my business case" 
The City of Newcastle

“Excellent & informative! Lots of good information and examples" 
Sea power centre-Australia (Defence Navy)

"Really enjoyed the application of social media to corporate libraries" 

You will explore the following challenges:

  • Developing an effective social media strategy, policy and toolkit
  • Service planning, including creating content calendars (schedules for social media content updates
  • Understanding how to use Facebook, LinkedIn, Twitter, QR codes, Pinterest and more for collaboration & communication
  • Identifying the leading edge of popular social media platform
  • Assessment and evaluation of innovative online service
  • Engaging with mobile and remote clients through social media

About the workshop:

This workshop will explore effective social networking tools for libraries, and the ways in which libraries can realise the potential these tools offer for dynamic, wide-reaching communication with patrons and new methods of service delivery. We’ll begin by creating a working social media strategy and examine best-practice social media policies and toolkits. We will follow up by examining some of the most popular social media tools and assessing their suitability for your library.

The session will have a strong focus on setting up a library’s social media presence from first principles, as well as understanding how to find the social media platforms where our patrons gather, and then use those tools to interact and engage successfully with patrons and colleagues.

The workshop is designed to be accessible for librarians with no prior social media experience, as well as social-media-experienced individuals who are responsible for creating their library’s online presence.

The workshop will include many practical hands-on components, so a wi-fi enabled laptop or tablet is strongly recommended for optimal participation.

About the workshop leader:
Nathan Turner is the e-Resources Librarian for Parramatta City Library, responsible for the library’s online presence and e-resources as the library moves into providing 21st-century services for Sydney’s second-largest CBD and a growing population. With five years’ experience in library IT and over a decade in corporate and academic IT; he is excited by the possibilities facing modern libraries as they evolve together with their user groups; changing service models and methods of interaction to stay current. One of his particular interests is using social media to change and improve the traditional methods of communication between libraries and customers, and he has presented on the subject a number of times, including to the NSW Public Libraries Evaluation Group and at conferences.

Top 10 Social Media Competencies for every Library
We will be covering our top ten points at an upcoming Workshop above hosted by
Nathan Turner, e-Resources Librarian, Parramatta City Library

For more details please request a brochure or call +61 1300 550 662

1. Understand, explain and teach others about the main principles and trends of web 2.0 (and library 2.0)

2. List major tools, categories and affordances of social networking sites

3. Apply social media to solve information problems, and communicate digitally with users

4. Use social networking sites for promotional, reference and instructional services in libraries

5. Navigate, evaluate and create content on social networking sites

6. Follow netiquette, conform to ethical standards and interact appropriately with others online

7. Explain copyright, security and privacy issues on social media sites to colleagues and user communities

8. Understand the importance of identity and reputation management using social media

9. Explain related terminology such as collaboration 2.0, remix and open source

10. Renew social media competencies, advocate for institutional strategies and policies and build evidence base in social media




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