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One-Day Masterclass
Implementing an effective
business intelligence strategy

3rd December, 2012 Citigate Central, Sydney

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Early Bird: $795 + GST (Expires 2/11/2012)
Standard Pricing:  $895 + GST

Facilitated by:
Martin Rennhackkamp, CIO,
PBT Group

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Registration and refreshments 8.30am
Workshop starts: 9.00 am
Workshop ends: 4.30 pm

This interactive one day master class will provide you with valuable insights on how to:

  • Draw up a comprehensive business intelligence strategy
  • Monitor and manage that the BI strategy aligns with the strategic objectives of the organisation
  • Deploy the strategy effectively and track its implementation
  • Successfully justify the business case and gain executive buy-in

About the workshop:
The value that data warehousing and business intelligence delivers to the business is often questioned - both for long running programs that seem to become cost-consuming black holes, and for new initiatives where we have to justify the business case before even starting. A business intelligence strategy must not only guide and govern the implementation of business intelligence, both technically and in the business; it must also ensure that BI's implementation and deployment aligns with the strategic objectives of the organisation.

The purpose of this master class is to give the attendee vendor-independent insight into business intelligence strategy and implementation. It provides a flexible framework for the strategy's content, which can be adjusted to the priorities and focus areas of the business. A practical approach to deploy the strategy is presented, which considers the organisation's culture and which ensures that the necessary stakeholders are involved. Monitoring and managing the alignment with the organisation's strategic objectives is crucial. The role and placement of the business intelligence competency is discussed, showing various funding models. This is done for new initiatives and for existing long-running business intelligence programs.

Intended Audience

  • CIOs, CTOs
  • BI and analytics competency managers and team leaders
  • Business function owners and managers involved in and influencing decision-making at any level
  • BI architects
  • Lead BI business analysts
  • Lead BI competency centre personnel
  • BI and analytics project managers

About the workshop leader:

Martin Rennhackkamp focuses on business intelligence strategy, analysis, design and implementation, as well as technical- and information architectures. He considers information gathering and knowledge sharing as critical elements to business success. Martin has consulted to Telecommunications, Insurance, Financial Services, Retail and Healthcare clients in Australia, UK and all over Africa.

Martin was a contributing editor to DBMS Magazine for three years and has written feature articles for various international IT journals. He has presented papers at many local and international conferences.

He holds a cum laude M.Sc degree in Computer Science and he is an alumni member of The Data Warehousing Institute.

His blog is at

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