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From Ben 10 to Lady Gaga...
Marketing and communicating
with today’s youth

18-19th April 2013
One-day forum and pre-forum workshop
Parkroyal Darling Harbour, Sydney

$995 plus gst to attend the forum

Register Online

Download Brochure

Today’s youth are Millenials. They are growing up in the digital age, with access to technology their parents could scarcely have imagined. Engaging today’s 6-16 year olds offers a big opportunity for many organisations, but success in this market is a real challenge.

Your organisation needs a real understanding of the culture, technology use, influences and consumer behaviour of today’s youth to effectively engage them with your brand, product or message. To meet Millenials on their own turf, you must have a cohesive strategy across all of your chosen marketing platforms; online destinations, social networking sites, mobile content and apps, television, print media, bricks and mortar and face-to-face.

At this one-day forum, you’ll hear from organisations who’ve achieved real success in marketing to Millenials. You will learn about:

    • Who are the Millenials? Understanding the youth market demographics
    • How social networking and mobile apps can build real engagement
    • What about the parents? Getting parents on board with your brand message
    • The ethical issues of marketing to youth; safety, privacy and your organisation’s reputation



    Internet Marketing Software


Hear successful case studies and expert perspectives from:
Jane Caro – The Gruen Transfer
Scholastic Australia
Total Girl / Pacific Magazines
Skoodle / IMA Education
Playground Communications
Bubble Gum Interactive
iris worldwide
CyberSmart / Australian Communications and Media Authority
K-Zone / Pacific Magazines

This forum and Ark Group Australia Pty Ltd proudly support:

Event Partner

Supported By:

Official Online Partner


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