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The Australian Government
Social Media Best Practice
Toolkit 2013

16-17 April 2013, Rydges Melbourne
$995 plus gst to attend the forum

Register Online

* Innovative social media tools on a limited budget
* Re-energise your social media policy
* Moderating and measuring social media use
* Managing the risks of social media adoption
* Sustaining effective social media use past implementation

We listened: $995 plus gst to attend

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Leveraging social media to drive productivity and engagement


The use of social media within the public sector is rising steadily, with many organisations considering it a powerful tool to engage with the public like
never before. Social collaboration not only helps to increase awareness and build reputation, but also generates pro-active community engagement and
improved service delivery.

Despite the many benefits social media offers, there is still some apprehension and resistance within the public sector. Many organisations are only dipping
their toes in the water, while others are not getting the most out of their engagement with social media. Many still see it as simply a broadcasting tool
and overlook its full potential.

This forum brings together case studies from public sector organisations that are getting it right, and have achieved real success within their social media

At the forum, you will gain practical knowledge on:
* Exploring how to effectively engage with your audience
* Discovering new communication delivery methods for two-way communication
* Building an online reputation and increasing brand awareness
* Managing and reducing the risks associated with social media



This forum offers networking opportunities, best-practice case studies and interactive workshop sessions from:
Department of Justice Victoria
National Film and Sound Archive of Australia
Metropolitan Fire & Emergency Services Board
Department of Sustainability and Environment
Engage Online Reputation Management
Swinburne University
RMIT University
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