Strategic Corporate Communications
Maintaining relevance and improving communication skills during challenging times
Date: 14 - 16 July 2009
Location: Novotel Melbourne on Collins
Event Type: Conference
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Join Communicators - Asia Pacific
Hear case studies from:
PricewaterhouseCoopers
Earth Hour Global
WWF Australia
Victoria Police
Centre for Corporate Public Affairs
Connex
Cropley Communications
Cancer Council of Victoria
Kraft Foods Australia
City of Port Phillip
Leader Community Newspapers
Ericsson
Delaware North Companies International
RMIT University
Suncorp
PLUM Communications
VicRoads
Hear a client case study presentation from:
Kelly Strategic Influence
Many organisations have been left reeling from the current economic downturn. The communication function is traditionally one of the first business units to feel the effects of budget cuts and downsizing, so it is essential that communicators are the first to begin discussing solutions to manage the onslaught.
Crafting and managing crisis and change communication, investing in people and technologies that can drive growth and understanding, and forging external partnerships to develop clear and sustainable communication channels between the business and its stakeholders, are all essential considerations in this process.
However, corporate communicators also need to look for opportunities to refine and improve communication processes, cultivate a more diverse range of skillsets and put in place plans that will not only see their organisations better placed in a volatile market, but also lay the groundwork for success well into the future.
This two-day conference will arm you with the strategies and tools required to succeed in these challenging times and plan for the future direction of communication within your organisation. Gain a greater understanding of how to:
- Place your communication function in a strong position within the organisation
- Execute successful strategies to drive business growth and reputation
- Capitalise on new opportunities and forge stronger relationships with stakeholders
- Demonstrate the value of communication back to the organisation
Who should attend?
Managers, Directors and other professionals responsible for:
- Corporate Communication
- Communication
- Change Management
- Internal Communication
- Organisational Development
- Corporate Affairs
- Media and Communication
- Public Affairs
- Public Relations
- External Affairs
- Online Communication
- Community Liaison
- Community Engagement
- Reputation
- Stakeholder Engagement
- Stakeholder Relations
- Sustainable Development
- Corporate Social Responsibility
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