Crisis Communication for the Public Sector

Collaborating with stakeholders to communicate the right messages in times of crisis

One-day connected forum and post-forum workshops
7 - 8 October 2009
Rydges World Square Sydney

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In the past year Australia has had to deal with some serious disasters and crises, such as the Victorian bushfires, the Queensland floods, the Sydney CBD power outage, the swine flu pandemic and the economic crisis. These crises presented enormous challenges and difficulties and involved the best and worst in crisis communication.

Crises can come in any shape or form and often when you least expect them. And they can hit any organisation. Poor communication during and after a crisis can cause public panic, destroy reputations and even increase the impact of a disaster or accident.

Therefore, every organisation needs to prepare itself for a crisis by having a crisis communication team and a detailed plan in place. In addition public sector organisations need to deal with challenges such as bureaucratic decision processes, cross-agency communication and political agendas and reputations.

This one-day conference will provide you with opportunities to hear timely and practical crisis communication case studies from the public sector and to interact and network with presenters and attendees. You’ll be armed with techniques to

• Prepare a crisis communication plan
• Understand the impact and use of new media in crisis communication
• Deal with bureaucratic structures and procedures
• Collaborate with politicians and other government agencies
• Develop relationships and join forces with the media

Who should attend?

Managers, Directors and other professionals responsible for:

• Crisis Communication
• Media Management
• Public Affairs
• Public Relations
• Government Relations
• Internal Communication
• Corporate Communication
• Online Communication
• External Affairs
• Community Engagement
• Stakeholder Engagement
• Stakeholder Relations
• Reputation Management
• Change Management
• Organisational Development
• Marketing Management
• Editors
• Speechwriters

Supported by:

Official Media Partners:

PR Influences (www.prinfluences.com.au) is the place to go when you need to research anything on public relations or external corporate and marketing communications.  It contains more than 100 articles, tips, insights and commentary pieces on topics as varied as social media, media relations, corporate reputation and measurement and evaluation. Extracted from newsletters written by veteran public relations practitioner Grant Common of Sydney-based PR agency Network Communications over an 8-year period, PR Influences is Australia's most comprehensive PR reference source with something for the student, the management person looking to understand public relations or communication principles or for the experienced communicator who just wants another perspective.

For exhibition and sponsorship opportunities please contact Michael Moorcraft at mmoorcraft@arkgroupasia.com or call 1300 550 662