Smart Practice Internal Communication

Communicating effectively within your organisation to surpass your competition in the current
competitive market

One-day connected forum and post-forum workshop
21 - 22 October 2009

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A strong internal communication strategy requires critical planning, commitment and strong leadership. The top down mentality of communication is old hat in today’s increasingly wired society where instant messaging, Twitter and Bluetooth provide employees with endless possibilities for internal collaboration and conversation.

As a result of these rapid societal changes, the ambitious organisation must utilise the internal communication arsenal available if they wish to strive ahead of the rest.

An internal communication strategy that motivates employees and engages management can increase productivity and improve your organisations public image by capitalising on branding from the inside out way of thinking.

An increasingly media savvy generation of employees are joining the workforce with higher expectations from management and internal communication capabilities. As such, the company newsletter can no longer be the catalyst for your strategy.

This event will help allow you to explore new media technologies, innovative engagement techniques and equip you with the skills to communicate the potential of a revitalised communication strategy to management.

Who should attend?

• Internal Communication Professionals
• Heads of Communication
• Employee Communication/Staff Communication Professionals
• Change Managers
• Marketing Professionals working with Internal Communication
• Corporate Affairs Managers
• Corporate Communication Professionals
• Lower Level Management of public sector agencies and organisations
• Crisis Communication Managers
• Public Relations Professionals
• Human Resource Professionals
• Organisational Development Managers

Supported by:

Official Media Partners:

WA Business News is offering a mailed free 8 week subscription to their weekly paper plus the weekly ENews bulletin when you register to attend the eLearning masterclass

PR Influences (www.prinfluences.com.au) is the place to go when you need to research anything on public relations or external corporate and marketing communications.  It contains more than 100 articles, tips, insights and commentary pieces on topics as varied as social media, media relations, corporate reputation and measurement and evaluation. Extracted from newsletters written by veteran public relations practitioner Grant Common of Sydney-based PR agency Network Communications over an 8-year period, PR Influences is Australia's most comprehensive PR reference source with something for the student, the management person looking to understand public relations or communication principles or for the experienced communicator who just wants another perspective.

Official Event Report:

Neryl East
Strategic Internal Communications for Complex Organisations

Special Delegate Offer:
Save $200 on this report when you register to attend the KM Masterclass

For exhibition and sponsorship opportunities please contact Michael Moorcraft at mmoorcraft@arkgroupasia.com or call 1300 550 662