Strategic Email Management
Date: 19 - 20 August 2009
Location: Rydges World Square, Sydney
Event Type: Masterclass
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Masterclass Leader:

Marc Diffen
Information management strategist and
technology change expert
In the not too distant past, email training was greeted with cries of “why would I send an email when it would be quicker to walk to their desk or use the phone?”. Now someone five metres away asks if I have read the email they sent 30 seconds ago… and drowning has taken on a whole new meaning.
In the blink of an eye, email has become a different beast to how it began. In the beginning, email was rarely on the radar as a strategic corporate tool and in the absence of a clear corporate direction personal habits and preferences took over. While information is a key business asset, most of it is sitting in hundreds of electronic ‘messy desks’. The dog now can’t find the email about what its tail is doing.
This situation is not sustainable. With legal, IT, records management and HR all pushing email into a corner, combined with the business imperatives for efficiency, effectiveness and risk minimisation, organisations must start to move to a higher level of email maturity. It’s time to consider the long term, take control of email and transform it into a clear strategic tool.
Who should attend?
Managers, Directors and other professionals responsible for:
- Email Managers
- Email Project Managers
- Information Mangers
- CIOs
- IT Managers/Professionals
- Systems Managers
- Managers of Information Services
- Knowledge Managers
- Risk Managers
- Compliance Managers
- Communication Professionals
- Change Managers
- Project Managers
- Channel Managers
- Compliance Managers
- EDRM Professionals
- Records Managers
- Document Managers
- Archivists
- Heads of Cataloguing
- Librarians and Library Services
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