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Developing and Executing Marketing Strategies for Professional Services Harnessing the potential of the marketing and business development functions DOWNLOAD BROCHURE (pdf version)
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The prominence and role of the disciplines of marketing and business development within firms is essential to ensuring the organisation promotes itself appropriately to both internal and external stakeholders and clients. However, failure to accommodate for the unique challenges faced by practitioners in this field means that the efficacy of the message can become distorted or compromised, costing the organisation in more ways than the bottom line. A crucial factor in effectively developing and executing campaigns is the ability of marketing professionals to demonstrate the role that marketing plays in the long-term success of the organisation, particularly in regards to business building, the cultivation and maintenance of a coherent organisational culture and branding. Also essential is to promote the benefits of positioning the marketing function in both an internal and external-facing position that not only generates business, but is also essential for continued customer relationship management. This two-day conference will examine the issues and suggest solutions for marketing and business development professionals to:
Supported by:
ghdfgdfgd For exhibition and sponsorship opportunities please contact Michael Moorcraft at mmoorcraft@arkgroupasia.com or call 1300 550 662 |
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