Moving your organisation into and beyond the second digital divide
Date: 5 - 6 February 2009
Location: Melbourne, Australia
Event Type: Masterclass and Site Visit

REGISTER NOW


Library site visit:

Visit Yarra Plenty Regional Library to experience live demonstrations and gain an insight into the look, feel and functionality of their Library 2.0 model

The Web has widely been recognised as an important information delivery system for librarians. In order to remain relevant and respond adequately to the changing needs of the library user, libraries need to constantly look for new ways to acquire, deliver and make their information and services accessible.

With the use of Web 2.0 tools, such as blogs, wikis, social networking mediums, virtual worlds and RSS feeds, libraries are now able to offer a more customer-driven, socially rich and collaborative models of service and content delivery in the virtual space.

However, many Australian libraries and corporate information centres are still looking to choose the right tools from an array of services on offer, to match their (potential) user base and overcome barriers in implementing the Library 2.0 model within their organisation.

This two-day masterclass will provide you with an opportunity to interact with the masterclass leader, the host organisation representatives, and other attendees to learn how to implement the right Library 2.0 model in your organisation. You’ll be armed with techniques to:

• Raise awareness and demonstrate the value of Library 2.0
• Tackle entry barriers such as limited staff buy-in, limited resources and low staff skill levels
• Offer a timely and customised experience to your library users
  
• Improve the usability, accessibility and design of your library’s services and content
• Market library services using social media strategies that engage your community
• Develop a successful Library 2.0 strategy with limited resources
• Design a training program for Web 2.0 tools for your library staff

PREPARE TO GET INVOLVED!
This masterclass is designed to be interactive and to cater towards your specific needs. Participants should come prepared to discuss

challenges in their organisation and expect to work together to develop ideas and plan.

Meet your International (US) Masterclass Leader:

:
Helen Blowers
2007 Library Journal Mover & Shaker and the 2008 recipient of the LITA Hi-Tech award

Helene Blowers is the Director of Digital Strategy for the Columbus Metropolitan Library (CML) in Columbus, Ohio. Previous to her move to CML, she was the Public Services Technology Director for the Public Library of Charlotte & Mecklenburg County (PLCMC), Charlotte, NC where she provided leadership for many groundbreaking and award winning library services, including StoryPlace.org, BookHive.org and ReadersClub.org. Among her professional contributions she is widely known as the architect and developer of Learning 2.0: 23 Things, an online discovery program designed to encourage library staff to explore new technologies, which has been duplicated by hundreds of libraries world-wide.

In 2007, Helene was named a Mover & Shaker, by Library Journal and is the co-authored of the book Weaving a Library Web: A Guide to Developing Children's Websites. She is a frequent presenter at library conferences and regularly shares her thoughts on libraries and technology on her blog at LibraryBytes.com. Helene holds a BS degree in Organizational Communication from University of Wisconsin-Stevens Point and is a certified project management trainer.

Official Education Partner:

Supported by:

For exhibition and sponsorship opportunities please contact Michael Moorcraft at mmoorcraft@arkgroupasia.com or call 1300 550 662