Web Capabilitites - Interrelated one-day conferences

Date: 15 - 16 May 2008
Location: Sydney, Australia
Event Type: 2 x 1 day Conferences

So that your organisation gains the most from these interrelated conferences, Ark Group has made the registration process flexible so that you can attend one day and a colleague can attend the other.

REGISTER ONLINE NOW!

DOWNLOAD BROCHURE (pdf version)

Conference One
Understanding Web Capabilities and Limitations
Assisting non-technical professionals to master the web

Due to it’s scope, the web is often an area approached with much trepidation by those who come from a more traditional business background.
Most practitioners at least know how to surf the web and email, but the terminology and technology of more detailed web processes is seen as complicated and a lack of appreciation often leads to the finished product ending up much the same.

However, by improving your understanding of the web, how it is used and the facets that are most relevant to your roles and responsibilities, you can assist web and technical practitioners to produce quality products and deliver your agenda to a greater audience

This highly interactive and skills based conference will assist you in realising your web potential through:

• Understanding how the web works in a business sense
• Producing your own web content and manage it effectively
• Recognising relevant constraints and working within them
• Getting in on new collaborative technologies at the ground level
  

Conference Two
Communicating Web Capabilities and Limitations
Conveying web potential in an effective format across the organization

There has been a tendency from many organisations to assume that technical practitioners and managers are not as adept at communicating their projects and initiatives as other areas of the business.

The use of jargon and highly specific terminology often does not connect with decision makers and results in vital projects being under-funded and not properly executed, which ultimately has negative impacts on the bottom line through decreased customer and organisational communication.

The challenge for technology managers is present web initiatives in a way that resonates with senior managers and in a format that educates as many people as possible.

Utilise this skills intensive one-day conference to arm yourself with effective communications tools and learn how to:

• Discuss the web in a way the business understands
  
• Identify the best ways to get the messages through
  
• Use your area of expertise as a tool to encourage engagement
  
• Plan for the future by communicating with web 2.0 technologies
  

Supported by:

For exhibition and sponsorship opportunities please contact Michael Moorcraft at mmoorcraft@arkgroupasia.com or call 1300 550 662