Crisis Communication

Media relations and community consultation
Date: 21-22 January
Location: Crowne Plaza Darling Harbour, Sydney
Event Type: Conference

REGISTER NOW

DOWNLOAD BROCHURE

Crises happen instantaneously, and when they do, everybody in the organisation wants to know what is happening, what to do, where to go and how long the crisis will last. Crisis communication and media relations professionals play a pivotal role in guiding an organisation through a crisis. Their quick thinking and instinctive understanding of how an issue will play out in the public domain is often crucial in the management of a company’s reputation.

Although crises are typically rare events, their impacts are often so great that organisations must essentially prepare plans to counter their effects. It is critical for communication to exist at the centre of every organisation’s crisis plan, and although senior management sometimes realise the damage caused by operational emergencies, they often fail to acknowledge the greater potential dangers caused by poor communication.

This conference will explore the following key areas:

• What is crisis communication? What are the main characteristics and what are the typical impacts?
• Developing a systematic crisis communication plan
• Dealing with key stakeholders: from employees and senior management, to the media and general public
• Addressing public perceptions and handling the media
• Outlining potential legal implications
• Exploring the benefits of using new media technologies to communicate your message

Supported by:

Official Online Partner:

For exhibition and sponsorship opportunities please contact Michael Moorcraft at mmoorcraft@arkgroupasia.com or call 1300 550 662