Introducing Legal Marketing magazine
The first independent magazine dedicated entirely to marketing in the legal profession
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Legal Marketing will be a tremendous resource for all of us in legal and professional services marketing and one which will both encourage and enrich our own professional lives. |
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Gillian Khan, marketing director, Berwin Leighton Paisner
Legal marketing has evolved to such an extent, that it is now an essential discipline within the industry. For the legal marketer, the challenges are now more complex and demanding than ever. With this in mind Ark Group and Managing Partner have created Legal Marketing, a magazine dedicated entirely to providing you with regular guidance and insight into successful law-firm marketing.
Case studies, workshops, interviews and profiles address the areas we understand to be of paramount importance, namely:
• Getting the clients you want;
• Understanding what they want;
• Delivering their requirements effectively;
• Servicing them profitably;
• Growing your range of services to them;
• Keeping one step ahead to prevent your competitors taking them away;
• Ensuring your firm is an attractive and engaging place to work that will attract the very best people.
From internal branding and cross-selling activities with lawyers, to client-facing activities centred on CRM and service excellence, the marketing team is now at the forefront of law-firm business development. Legal Marketing magazine is designed specifically to address the challenges you face day-to-day. In every issue we will explore these challenges and look for the most effective solutions in a variety of law firms worldwide, researching which methods are working and which are not so you can benchmark your own strategies against those of your competitors and ensure long term marketing excellence at your firm .
All this is done under the expert guidance of our highly qualified editorial board, including:
• Nick Jarrett-Kerr , principal, Edge International
• Gillian Khan , marketing director, Berwin Leighton Paisner
• Beverly Landais , director of marketing and business development, Baker & McKenzie
• Anne Malloy Tucker , chief marketing officer, Goodwin Procter
• Cherie Olland , global director of business development, Jones Day
• Andrew Powell , director of marketing and business development, CMS Cameron McKenna
Through the experiences of others, Legal Marketing hopes to help you uncover a road map to your own marketing success and, in turn, increased business development and profitability.
It may sound like a big challenge, but with a dedicated editorial team, expert editorial board, and input from our fast growing subscriber community we believe that Legal Marketing will become a resource of increasing importance and practical value to anyone working in this area.
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