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Direct marketing can be extraordinarily powerful in helping your business survive and prosper. It can help you to:
*  Acquire more clients;
*  Develop business from existing clients; and
*  Make clients stay with your firm longer.

Author:  Drayton Bird
DRAYTON BIRD has long been one of direct marketing’s best known teachers and authorities. He has spoken and trained in 43 countries and worked with a remarkable number of the world’s best known brands. Advertising legend David Ogilvy said: “His speeches are highly informative and hilariously funny”, whilst marketing communications company WPP founder, Sir Martin Sorrell added: “People all over the world are lucky enough to have learned from him.”