The Report is split into three parts:
1) first is an overview and ‘map of the landscape’ in which corporate communication takes place in 2011;
2) the second concentrates on relations with internal stakeholders (and their relations with each other);
3) and the third section onwards deals with external stakeholders.
This report will also provide samples of email policy, social media and com
munication policy and Case Studies.
In detail, the some of the area's that are covered are:
Harassment: What is harassment? Practical tips
Obscenity: What is ‘obscene’? Who can be liable? Practical tips
Incitement of racial hatred: What is ‘racial hatred’? Practical tips
Improper uses of public electronic communications networks
Contempt of court
Unfair commercial practices
Malicious communications
Criminal content – The online remit of criminal law
Web 2.0 and social media: What’s next?
Twitter becomes a “respected journalistic medium”
Doing business online
E-mail – Instant liability?
E-mail – Legal risks
Employee monitoring – The control panel
Employees and social media
Creating a social media policy – Key considerations
Case study: Ryanair
Other issues in advertising law
Brands and domains
Unregistered trade marks and ‘passing-off’
Domain names – Cybersquatting, typosquatting and ‘gripe’ sites
Domain names: A cautionary tale
Registered trade marks:
Grounds for refusing registration
Trade mark enforcement and infringement
Who can be sued?
Defences to infringement
Defamation
Who can sue?
What a claimant must prove
The difference between libel and slander
Defences
What makes internet libel so difficult to deal with?
Practical points
Stop press – Tweet in haste, repent at leisure
Introduction to copyright
Which works can be protected?
Copyright in context: Website and social network content
Authorship, ownership and duration
Copyright infringement: Checklist – Primary infringement: Is there a case?
Linking, scraping, framing and other web-specific infringements
Privacy, data protection and confidentiality
Data protection
Confidentiality and the law
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