The primary objective of this report is to provide foreign law firms specific information and guidance for building a successful practice in Asia. This is done by addressing the specific strategy, marketing and management challenges such firms face when entering or expanding their practice in Asia and by providing specific information on key legal markets and trends within the region. There are also many examples (both in the report and from the case studies) of what law firms are doing in the region as well as insight provided by other experts on trends and what is needed to build a sustainable practice in Asia.
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