| Managing Enterprise Content takes a step-by-step, objective approach to establishing a content-management strategy that meets your specific needs as well as offering an unbiased perspective of the technology options currently available.
“Sixty-two per cent of content professionals that are planning to implement a content-management system cite the difficulty in choosing the right solution as their biggest challenge. Forty-three percent of organisations have yet to establish a comprehensive content strategy.”
Ark Group’s CM Connect London event, October 2003
The selection and implementation of a content-management system is a process that cannot be rushed. The repercussions of investing time and money in the wrong strategy and technology are far reaching and extend further than simply wasting resources and effort, with not only employees but customers losing trust in the reliability and usability of your published information and data.
With real-world case-study articles and independent research, Managing Enterprise Content provides website, intranet and content professionals alike with a comprehensive roadmap to the entire implementation process for an effective content management system. |
