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Strategic Internal Communication for Complex Organisations
Author: Neryl East
Year Published: 2008
Pages: 120
Price: A $595 + GST
Format: Hard Copy

Download Table of Contents and Executive Summary

For those who take on the challenge of managing employee communication within organisations, the task has never been tougher. At a time of national skill shortage in Australia, there’s more urgency than ever in trying to retain good staff.

Strategic Internal Communication for Complex Organisations will:
• Look at some of the latest thinking on the use of social media and other technical tools including international research.
• Underline the benefits of face-to-face communication;
• Examine basic aspects of solid organisation communication and building trust within a workforce;
• Discuss the vital area of communication during organisational change;
• Consider the highly topical issue of generational needs in the modern workforce.

Hear from a range of leading Australian experts who offer advice and educated opinion coving such issues as, dealing with cynicism, the need for a genuine desire for change, the crucial role of the person at the helm of the organisation and technology making these roles exceedingly more important.

Featuring a series of case studies including:
• Commonwealth Bank
• Westpac
• University of Singapore
• Westfield
• La Trobe University
• Shell Australia
• NSW Police
• Economic Development, Tasmania

 

 
 
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