The world is not ready for lawyers publicly disrobing in large numbers.
Whether you are a lawyer or not, if you have had dealings with the legal profession, or if you simply wish to try some refreshingly new ways of marketing, branding and selling yourself with a view to achieving more choice, change and control in your career and life, then the naked lawyer is an absolute must read for YOU!
Sales and marketing skills are not inherent in a lawyer’s make up. Perhaps we actually became lawyers because we lacked what it might take to be a salesperson, a politician or an investment banker. If we are going to get into the right mental place to make rain, we’ll need to leave our comfort zones. And the perfect inspiration to get us out of our comfort zones is Chrissie Lightfoot. She’s already been a solicitor but found that she wasn’t content to settle for the comfortable life. She wanted more from being a solicitor than just law: she was one of the few natural rainmakers to find their way into the profession.
I’m just going to say that the author of a book about sales and marketing, which compels you to read it as strongly as the naked lawyer does, clearly knows a thing or
two about rainmaking.
Peter Groves, IP Lawyer (30 years experience), author of A Dictionary of Intellectual Property, London, UK
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