Do you know what your users’ experiences are like on your website? Are you making it easy for them to do business with you online? Are you giving them a quality website experience that represents your company and your brand? Most importantly, are they finding what they are looking for?

As websites are now the first port of call for any target audience seeking information from your organisation, you must ensure it’s an easy-to-use tool and that it represents your organisation. This report is essential reading if you want to transform your website and make it into the important business tool you need. Whether your site is a public internet site, a customer-specific extranet or an employee-focused intranet, this report focuses on improving your site through improving your user’s experiences – from concept, to practice and to implementation. It’s full of real-world examples, success stories, project failures and case studies from a wide variety of organisations.

Examples and case studies include:

• The Chartered Institute for Personnel and Development;
• The Society for Chiropodists and Podiatrists;
• Save the Children UK;
• Vodafone Global Services;
• The Carbon Trust;
• Cable & Wireless;
• AccountingWeb;
• Office Angels;
• Adecco UK;
• MORE TH>N Premier;
• Selfnet; and
• BSkyB.

The report also features website resources for readers to use online alongside this report.