Strategic Marketing is the first report in the Managing Partner Best-Practice series looks in-depth at the current challenges facing your marketing function. The report provides clear examples of proven solutions to these challenges with analysis and case studies from firms including Berwin Leighton Paisner, Baker & McKenzie, CMS Cameron McKenna, and more…
The report also delivers analysis of the steps you can take to develop effective strategies for the future, strategies that can help you extract maximum value from your existing clients while further differentiating your firm in the market and bringing increased new business.
Strategic Marketing explores key areas including:
* Current trends in legal services marketing. Exploring levels of sophistication in law firm marketing and business development;
* Culture and behavioural change. Change management and leadership within marketing strategies;
* CRM and key account management. An assessment of the best techniques in action today;
* Branding initiatives. If clients still choose their firms based on individual lawyer relationships, does branding really matter? An in-depth analysis plus case studies detailing current branding techniques;
* Pitching and procurement – effective strategies. How is the current market affecting buying strategies and how should your firm respond? |
