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Transforming your website into a business critical resource
Author: Lynda Rathbone
Year published: 2010
Pages: 122
Price: A$ 495 + GST (plus $15 p&h)

Download Table of Contents and Executive Summary

Do you know what your users’ experiences are like on your website? Are you making it easy for them to do business with you online? Are you giving them a quality website experience that represents your company and your brand? Most importantly, are they finding what they are looking for? As websites are now the first port of call for any target audience seeking information from your organisation, you must ensure it’s an easy-to-use tool and that it represents your organisation. This report is essential reading for web and marketing teams, senior management, and anyone else interested in transforming their site into a best-practice business resource. Whether your site is a public internet site, a customerspecific extranet or an employee-focused intranet, this report focuses on improving your site through a user-experience approach. It aims to guide the reader step by step through a website revamp – from conception, to practice and to implementation and maintenance. It features real-world examples, success stories, project failures and case studies from a wide variety of organisations to learn from.

Examples and case studies include:

* The Chartered Institute of Personnel and Development
*The Society of Chiropodists and Podiatrists
*Save the Children UK
*Vodafone Global Enterprise
*Diabetes UK
*The Carbon Trust
*Cable & Wireless;
*Office Angels;
*MORE TH>N Premier

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