Forum Day: AGSM 2017



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Australian Government Social Media Toolkit 2017

Monday, 1 May 2017

8:30 Registration and refreshments

9:00 Chairperson’s opening remarks
Dionne Lew, Top 1% Kred CEO Social Executive® @DionneLew

9:15 Keeping the social media vehicle fine-tuned
Susan Manniche, Social Media Manager, Bureau of Meteorology @kynbelmont

10:00 Getting social when you’re late to the party
Glenn Jeffery, Multimedia Coordinator, Parliament of Victoria

10:45 Morning refreshments and networking tweet #agsm

11:00 Dynamic platforms, mobile initiatives, and social media assets
Paul Baron, Group Manager Online Marketing, Visit Victoria @paul_baron

11:45 Social Media governance in a large organisation
John Kerrison, Social Media Manager, Service NSW @serviceNSW

12:30 Networking lunch (Let us know if you have any special dietary requirements 2 weeks prior to

1:30 Conception, development and implementation to shape and support social media strategies
Stella Walsh, Senior Manager – Digital, Data and Social Communications, Group Communications, ANZ @stellaswalsh

2:15 How would your organisation react if a crisis started on social media?
Susan Bond, Manager Digital Communication, Department of Justice and Regulation @suzebond

3:15 Afternoon refreshments and networking #agsm

3:30 Omnichannel strategy: Get ahead with the trend
Lee Perry, Social Specialist – B2B, Australia Post @clpsince1987

4:15 Influencing communities and candidates socially
Kae Hum, Head of Enterprise Sales – Marketing Solutions, LinkedIn @kaehum
Tash Stoeckel, Employer Brand Consultant, LinkedIn @TashStoeckel

5:00 Closing remarks and end of forum

Comments from last year:
Thank you, I walked away today with my desired toolkit! (Department of Transport & Main Roads)
Inspired me to get into it and raised my confidence (Tweed Shire Council)
Variety! Lots of applications and practical applications, useful in many different ways (Intern at
Practical Tips! (Tweed Shire Council)
Learnt something new from every session! (DET)
Case studies useful, how to, and lessons learnt. It was more than social media 101!
(Natural Resources Adelaide & Mt Lofty Ranges)
Very relevant thank you (Parliament of Victoria)