Date(s) - 26/10/2016 - 27/10/2016
8:30 am - 4:45 pm

Rydges Sydney Central

Marketing and Communicating with Today’s Youth
One day connected forum with two post-forum workshops
26-27 October 2016  Rydges Sydney Central
AUD $1095 plus gst=$1204.50 to attend the forum if you join early
AUD $595 plus gst= $654.50 to atttend one workshop if you join early

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D053MarketYouthcoversep2106Hear from:
The Wiggles
Australian Football League
One Green Bean
Transport Accident Commission
Former Strategic Client Partner – Nike Europe at AKQA London
Kids Business Communications


Lessons from the world’s hottest youth brands
How to weave a children’s layer into everything
Pleasing parents and appealing to youth; a balancing act
The new model for youth engagement
Taking responsibility for ethical issues
Understanding your customer
Engaging kids and families

Post-forum Workshops:
Thursday, 27th Oct 2016
Workshop A: Creative direction to market to today’s youth
Pierrette Langford, Social Media Content Producer, One Green Bean

Workshop B: Change the way you see, think and do digital
Hannah Duke, Digital Strategist, ntegrity agency

Relevant article
Jane Caro on youth marketing: ‘we look like a bunch of middle-aged arseholes’
Jane Caro talks to Marketing about communicating with young people, how data is killing creativity (and legislation will too) and why marketers need to reconnect with their own humanity.


Some of the feedback
Which features did you enjoy most?
o    Thanks Guys! Awesome
o    The interactive group session were the most useful to challenge thinking and develop ideas
o    Statistics
o    App examples
o    Developing a persona
o    Examples of successful apps
o    The fact that you changed content based on our needs rather than a cut and paste model
o    Content was great. I didn’t realise food was included for lunch and breaks and was slightly limited as I am gluten free. Perhaps dietary requirements could be catered for?
o    Brilliant


Supported By:


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When you register we will be in contact with you to confirm all your details and answer any questions